![]() ![]() ![]() Your brand image includes everything from consistent logos, your business’s colors, types of written language, the content you produce, the images you put on social media and everything in between.ĭefining brand guidelines is typically the very first step you should take when looking to refine your marketing strategy. Your brand is derived from who you are, who you want to be and who people perceive you to be.” It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. ![]() According to Entrepreneur: “Simply put, your brand is your promise to your customer. Let’s Talk About Brand Image In Generalīranding is the baseline for all marketing and PR. This article is going to walk you through all aspects of creating a cohesive and consistent brand image, while also nailing that first impression. You want to have the smallest number of barriers possible when looking to create engagement on your social media accounts. Obtaining new followers, and eventual customers, is going to ultimately depend on what the individual thinks when they take their very first glance at your profile. Ask yourself this question: Are you more likely to follow and engage with a company on social media that has inconsistent posting, a messy feed and boring photos or an account that has visually appealing content, a reliable posting schedule and a consistent brand image? I know my answer.įirst impressions are absolutely crucial in the world of social media. ![]()
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